A visual story from The North

‘The North’

A tribute to our Swedish roots, shedding adoration to the cold winter climate that, for us, is a beautiful way of living.

MORJAS was born on the border of the Mediterranean and Stockholm, with one foot in each place. Our Spanish-Swedish heritage creates the symphony of who we are as a company and brand, strongly characterised by contrasts. Dark meets light. Cold meets warmth. Traditional meets edge. Hard meets soft. Noise meets silence.

The campaign features Robert Spangle, aka @thousandyardstyle, directed and envisioned by Henrik Berg, filmed and captured by Abraham Engelmark and produced by Lovisa Rosenborg.

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